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Hello! You've found Cherry Melon - the trusted South African maternity wear brand where we understand that while growing a life is a soul-stirring blessing, it can also be super uncomfortable. You, mama, might need some specialised gear, and we've got you covered.

From maternity to feeding, snoozing, sweating and beyond, our stylish, easy-to-wear apparel solutions have been designed by moms, for moms. It's also proudly made right here in South Africa.

Grow gorgeous in Cherry Melon and gestate like the queen you are.

Ready set grow

Ready, Set, Grow!
A collection of tops, pants, dresses and other maternity basics that are ready to keep up with your drive to thrive as you shimmy your way to the 3rd trimester.

Shop Maternity
Take it easy - loungewear

Take it Easy
Staying in is the new going out! Our stylish collection of super-soft, snuggly loungewear sets and separates are perfect for couch days, out & about town, and taking it easy in general.

Shop Loungewear
Make that milk - breastfeeding

Make that Milk
Functional and discreet breastfeeding tops, dresses, PJs, camis, and more that will allow you to build a nursing wardrobe of stylish silhouettes perfect for bump, boob, and beyond.

Shop Feeding
Head for bed - sleepwear

Head for Bed
Contrary to popular belief, you are going to sleep again - we promise. Get ready to do so in absolute comfort with our selection of sleepy essentials. 

Shop Sleepwear

Get your Self-Care On!
Seriously amazing pamper products created to calm, soothe and relax the mama. Safe to use while growing, feeding and raising little humans.

Shop Body + Wellness