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With a brand new look and a fresh new range for the upcoming winter season, Cherry Melon has everything that moms-to- be need to stay stylish and comfortable throughout every stage of pregnancy. 

Our new look is stylish, serene, simple and down-to- earth, capturing the very essence of the Cherry Melon brand. The logo now features a contemporary black palette that is balanced by bright white and seasonal hues and comes with an all-new collection of beautiful clothes that take you through your pregnancy and beyond. Soft fabrics, versatile basics, wardrobe staples and beautiful garments that look as good as they feel are just a hint of what makes Cherry Melon the best choice for pregnancy clothing for you. Whether you’re looking for well-priced tops, flattering denims that hug in all the right places, work clothes, casual and practical items such as feeding tops and sleep wear - our current range has something for everyone.

New Season, New Look

Cherry Melon Director, Tiggy Potgieter, says of the rebranding, “Cherry Melon is grown up now, so we felt it’s the perfect time for the brand to get a fresh new look. When I started Cherry Melon over 11 years ago I had a very clear goal, and that was to offer pregnant women affordable, on trend, easy to clothing. Clothing they’ll be excited to add to their current wardrobe, styles they’ll feel comfortable in and proud to show off their changing body.”

It is those qualities that we still stand for today. And these qualities needed to be reflected in our brand, logo and our constantly growing clothing range. With that in mind, the new look showcases our integrity, loyalty, solidarity and dependability.

Proudly manufactured in Cape Town, South Africa, Cherry Melon is a local brand that dresses women in high quality maternity clothing that is comfortable without sacrificing style. Because we know that dressing for your bump can be a challenge (especially for first time moms-to- be), we aim to make the transition as simple as possible. Our clothing allows you to maintain your pre-bump style through every trimester – whether you are only just starting to show or you are heading towards the end of your pregnancy. Our ranges also cater to post-pregnancy stages, giving you the ideal balance of comfort and confidence.

Be sure to have a look at our brand new winter arrivals to start shopping for the upcoming cool season. Whatever your wardrobe needs, you are sure to find a wide range of maternity must-haves at our newly branded store.

March 15, 2016 by Cherry Melon Admin

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