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They say necessity is the mother of invention, so at Cherry Melon we've made a point of creating inventive motherhood necessities.

As actual real-life moms ourselves, we know all about pregnancy and what a wonderful yet overwhelming journey it can be. It's a lot.

There is so much to consider, and regular, non-pregnancy clothing can be too restrictive for bourgeoning bodies. To be fair, it’s not the regular clothes’ fault – it just wasn’t designed to support all the changes you’re going through.

This is why we have developed a whole line of uncomplicated, everyday clothes to support your sacred vessel from pregnancy, through to post-partum, breastfeeding, and way beyond.

Founded in Cape Town in 2005 by Tiggy Potgieter, the Cherry Melon family works as a team to create effortless garments from the best quality fabrics available. All of this is dreamed into being right here in sunny SA by mostly local, female-owned manufacturers. So, when you buy Cherry Melon, you also know that you are supporting craftswomen with families of their own.

Start your Cherry Melon journey...

Our Stores

Cape Town

Canal Walk Shopping Centre
Upper Level (Entrance 7 or 8,
next to The Fix)
021 5554134

Tyger Valley Centre
Upper Level (Entrance 10, opposite Woolworths)
021 9749174


Menlyn Shopping Centre
Level 3 (Red Parking Level - Woolies Clothing Entrance)
012 3480361

Cresta Shopping Centre


Cresta Shopping Centre
Upper Level (Next door to Poetry)
011 6780056

Bedford Centre
Upper Level (Opposite Clicks)
011 620 3102

Nicolway Shopping Centre
Upper Level (Opposite Cape Union Mart)
010 2130365


Shop online
Call any of our stores for help while shopping and feel like you're there!
021 5554134, 012 3480361, 011 6780056

Online: We're always open!
Stores: See individual store hours

Contact Us

What are you most interested in?

Maternity wear
Breastfeeding clothes