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Maternity Wardrobe 101

Pregnant and confused about where to start with your maternity wardrobe?

WHEN: Everyone is different, some women will purchase their first maternity garments as early as 8 weeks, while others may not begin to feel uncomfortable in their regular clothes until after 16 weeks. Comfort will be the best guide in making your own decision about when to start.

WHAT SIZE: Maternity works the same as regular sizes. If you’re usually a medium, then this should be your size throughout your pregnancy (unless carrying twins, this does change things slightly). Don’t make the mistake of going one size bigger “so I can grow into the clothes” as our designs and fabrics cater for that growth.

WHAT STYLES: The best items for YOU, are those that work with your individual style (and needs) and will allow you to mix and match with pieces already in your cupboard (likes shirts, denim jacket, blazer, blouses, tshirts etc). This will give you way more outfit options.

Here are some of our versatile must-haves for comfort and functionality:  

JEANS are your go-to for most occasions and our maternity jeans get an A+ for both fit and comfort! We have a variety of styles to choose from (dark-wash, light-wash and super-stretch skinnies, plus bootcut). Warning: you may never want to go back to your old denims again.

LEGGINGS can be worn under dresses, tunics, long tshirts, blouses – pretty much with anything and everything! Hands down the best option for comfort. They also work great for gym/ pilates/ walking.

EVERYDAY TANK TOPS are an excellent base for wearing on their own, or layering under kimonos, jackets, shirts etc. They are long enough to wear over leggings, yet still work great under skirts and with shorts, jeans and workpants. These will see you through your entire pregnancy and beyond.

BELTED EVERYDAY DRESS and FEEDING DRESS are fabulous for easy work-to-weekend looks. They can be dressed down with sneakers and a denim jacket or up with a heel and kimono (or pop-of-colour jewellery).

SOFT STRETCH JOGGERS are uber comfy and easy to wear. These trendy pants sport a soft waistband which sits under the bump, and are an excellent choice for not only your pregnancy, but postpartum as well.

FLATTERING WRAP TOPS can be dressed up or down and will take you seamlessly from casual, to work, to date-night and more. BONUS: it’s feeding-friendly so you’ll get tons of mileage from this top.

HIGH STRETCH SKINNY PANTS are an all-time favourite amongst our customers. They have the look of a smart pant without compromising on comfort. These are perfect for work and smart occasions but also look fab dressed down (think tshirt, blazer and sneakers).

There are no “rules” to maternity dressing: embrace the bump (and boobs), have fun with it and do what YOU want to do.

Have questions or need further assistance? We would love to hear from you! Email us at